This Psa is also for Diabetes. I believe its target audience is 30 year olds and up. It is aimed at Type 2 diabetes. They have used a well known song and familiar characters to get peoples attention. They gave facts and resources for their information. I am not sure if it will change people's behavior but it will certainly make them think about what they are eating. I do think it will reach it's target simply because it has an attention grabbing song.
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